10th Mar 2014
Barny Discovery Tour
In 2013, Arc were tasked with introducing Barny to UK mums and after a fantastic year in the market place, Barny is back and set to take 2014 by storm. We kicked off the targeted campaign at Lakeside Intu Centre during February half term. Our explorer Brand Ambassadors invited children to discover the world of Barny using augmented reality on the interactive wall, encouraging them to unearth fun facts about wildlife though animations. Families also had the opportunity to learn about nature on our garden themed set and even meet Barny himself! Our wonderful on-site team were trained in the brand, product and of course, working and interacting with children, specifically for this campaign. At Lakeside, we distributed over 45,000 samples and will be visiting 11 more events across the UK throughout the year.